2P: Promotion
Effective promotion or communications efforts are vital to the success of any active living program. Communications are the means by which the project connects with the public. Specific messages include the benefits of active living and the importance of community environments in promoting healthy living. As part of this process, presentations, news releases, fact sheets, and other forms of communication are evaluated to determine whether they truly connect with the intended audiences. Promotion strategies should also help to ensure that other policy, programmatic and infrastructure goals are successfully achieved.
2P Promotion Case Studies
- A collection of local success stories of community changes that resulted from advocacy by CVH coordinators and health advocates in North Carolina.
- Recognize exemplary projects that further the creation of more livable, pedestrian- oriented and transit based communities throughout the 14 western states.
- Increase walking among residents of Cambridge, Massachusetts, to promote health and the city's art and history.
- To make physical activity opportunities accessible to Lexington area "tweens."
- Encourage employees and visitors to the building to take the stairs rather than the elevator as a means of increasing their levels of physical activity.
- The goal of "The Shape We're In" newspaper series and its companion Web site, Shape News, is to provide "tools designed to raise attention and stimulate action around physical activity and obesity, including media outreach strategies, ideas for community events, and links to other organizations working on these issues.
- The goal of Wheeling Walks is to motivate sedentary residents ages 50-65 to become more physically active by walking 30 minutes a day. The goals of the media campaign are to raise awareness among the target population about the health benefits of walking and to motivate this age group to be more physically active.
- This report provides summary studies, literature reviews and individual studies that pertain to the relationships between travel and land use. The references can be characterized as smart growth, and thus consistent with the FHA objective of transportation and community system preservation
- This book informs the reader about Community Food Assessments, a creative way to highlight food-related resources and needs, promote collaboration and community participation, and create lasting change.
- This best practices report provides information on some outstanding pedestrian and bicycle projects that have been recognized for increasing walking and bicycling and improving user safety in communities across the United States.
- It describes Collaboration Math, a tool developed to help individuals and groups representing different disciplines, organizations or constituencies work together effectively. This practical tool was designed to make key differences and similarities within groups explicit, so that they are more likely to succeed in the challenging work of building and sustaining collaborations.
- This tells the stories of 32 schools and school districts from across the United States that are making changes that make healthy choices the easy choice for students. The stories include K-12 schools, reflecting broad diversity in geographical location and demographics, and document innovative approaches to improve the nutritional quality of foods and beverages sold outside of federal meal programs. Making It Happen is a joint project of Team Nutrition of the Food and Nutrition Service, the United States Department of Agriculture (USDA) and the Division of Adolescent and School Health of the Centers for Disease Control and Prevention, Department of Health and Human Services (DHHS) and is supported by the United States Department of Education (ED).
